Marketing research : (Record no. 8194)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01578nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 256025304 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .B69 1981 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boyd, Harper W. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Harper W. Boyd, Ralph L. Westfall, and Stanley F. Stasch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Illinois : |
| Name of publisher, distributor, etc. | R.D. Irwin, Inc., |
| Date of publication, distribution, etc. | c1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 693 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Introduction to marketing research -- Part II. Basic concepts -- Part III. The Marketing research process -- Part IV. Selected application of marketing research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In the 25 years since the first edition of this book was published, marketing research has grown tremendously. There has been a continued growth in the sophistication of the statistical methods used, focus group interviews and other relatively unstructured techniques have had a resurgence, psychographic methods in market segmentation studies have grown more popular, and simulated sales models are now being used in new product development work. On the other hand, personal interviews in the home, long the backbone of marketing research, have declined in importance to be replaced by shopping center interviews and telephone surveys. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph L. ;Stasch, Stanley F. |
| Relator term | co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex | National University - Manila | Relegation Room | 11/14/2012 | Reaccessioned | GC HF 5415.2 .B69 1981 | NULIB000005953 | 05/20/2025 | c.1 | 05/20/2025 | Books |