Marketing research / (Record no. 8180)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01561nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 675098475 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .D63 1982 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dodge, H. Robert |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | H. Robert Dodge |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ohio : |
| Name of publisher, distributor, etc. | Charles E. Merrill Publishing Company , |
| Date of publication, distribution, etc. | c1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 530 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Developing Research Framework -- Part II. Types of Data -- Part III. Sampling -- Part IV. Data Collection -- Part V. Analysis -- Part VI. Interpretation -- Part VII. Applications of Marketing Research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The objective of this basic text in marketing research is to provide students with a learning framework to study the practice of marketing research. By design the text is structured to incorporate the maximum amount of information from actual marketing research. This will give students a sense of the practice of marketing research in addition to an understanding of the field. For example, supplementary readings about practitioners serve as prologues to the chapters. These prologues provide interesting examples from actual experience. In addition, the text includes materials used in practice such as interviewing instructions and descriptions of testing procedures, examples to explain concepts and applications, and cases drawn from actual research projects. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex | National University - Manila | Relegation Room | 11/14/2012 | Reaccessioned | GC HF 5415.2 .D63 1982 | NULIB000005939 | 05/20/2025 | c.1 | 05/20/2025 | Books |