The Complete idiot's guide to marketing basics / (Record no. 8116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02051nam a2200193Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9814096555 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 .W58 1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | White, Sarah |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The Complete idiot's guide to marketing basics / |
| Statement of responsibility, etc. | Sarah White |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Alpha Books, |
| Date of publication, distribution, etc. | c2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 428 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing by the Book -- Solutions for Sale: What Marketing is Really All About -- What Is Marketing Anyway? -- What People Are in the Market For -- Why People Buy -- What's the Value of Bob's Bottomless Boats? -- Get Ready to Jump -- Top 10 Methods to Succeed in Your Marketing -- Becoming a Marketing Doctor -- The Least You Need to Know -- Getting to Know Yourself: The Business Review -- Reviewing Your Business -- Who You Are and What You Do -- Nuts and Bolts -- The Nuts and Bolts of Charlee Bear Farms -- Which Widget? Product Issues -- The Charlee Bear Product -- Where You Are: Place Issues -- Place for Charlee Bear -- The Marketing Environment: Know the Pack You Run In -- Customers: Who Are They and What Do They Want? -- Charlee Bear's Customers -- Your Competitive Environment -- Charlee Bear's Competitors -- Advertising: Getting the Word Out -- Advertising at Charlee Bear -- Promotions -- Charlee Bear Promotions -- Getting Interested in Marketing -- Applying the Business Review to Your Business -- The Least You Need to Know -- The Best-Laid Plans -- First Things First -- What Do You Know Now? -- Scanning Your Environment -- Taking Aim at Your Market Segment -- Success Factors in Your Environment -- Succeeding in Spite of Competition -- You, Wonderful You -- Assume a Position -- How Are You Going to Tell Us? -- Your Marketing Mix: The "Four Ps" of Strategy -- The "Four Ps" -- Ingredients in a Marketing Mix -- Goal Setting: The "Four Ps" of Tomorrow -- Objectives and Goals -- Tinkering with the "Ps." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex | National University - Manila | General Circulation | 10/25/2012 | Reaccessioned | GC HF 5415.1 .W58 1997 | NULIB000005875 | 05/20/2025 | c.1 | 05/20/2025 | Books |