Principles of marketing / (Record no. 8102)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01611nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 131809938 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1 .E92 1995 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evans, Joel R. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Joel R. Evans and Barry Berman |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Prentice-Hall, |
| Date of publication, distribution, etc. | c1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 521 pages ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. AN INTRODUCTION TO MARKETING -- 1. An Overview of Marketin -- 2. The Environment of Marketing -- 3. Developing, Integrating, and Analyzing the Marketing Plan -- 4. Information for Marketing Decisions -- II. BROADENING THE SCOPE OF MARKETING -- 5. Societal, Ethical, and Consumer Issues -- 6. International Marketing -- III. CONSUMER ANALYSIS -- 7. Final Consumers -- 8. Organizational Consumers -- 9. Developing a Target Market Strategy -- IV. PRODUCT PLANNING -- 10. Basic Concepts in Product Planning -- 11. Goods Versus Services Marketing -- 12. Conceiving, Developing, and Managing Products -- V. DISTRIBUTION PLANNING -- 13. Considerations in Distribution Planning and Physical Distribution -- 14. Wholesaling and Retailing -- VI. PROMOTION PLANNING -- 15. The Context of Promotion Planning -- 16. Advertising and Public Relations -- 17. Personal Selling and Sales Promotion -- VII. PRICE PLANNING -- 18. Considerations in Price Planning -- 19. Developing and Applying a Pricing Strategy. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Berman, Barry |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 10/25/2012 | Reaccessioned | GC HF 5415.1 .E92 1995 | NULIB000005861 | 05/20/2025 | c.1 | 05/20/2025 | Books |