MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02667nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520100550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
801636272 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5351 .N53 1987 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nickels, William G. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Understanding business / |
| Statement of responsibility, etc. |
William G. Nickels |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
St. Louis, Missouri : |
| Name of publisher, distributor, etc. |
Irwin Inc., |
| Date of publication, distribution, etc. |
c1987 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxix, 717 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I. Business trends and the economic environment -- Part II. Business formation -- Part III. Fundamentals of marketing -- Part IV. Management -- Part V. Management of human resources -- Part VI. Accounting and finance -- Part VII. Risk management, ethics, and international business. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The extensive customer-driven development of this book's fifth edition led to a product message that instructors flocked to, and we achieved unprecedented growth. That message, which includes the key elements of custom focus, technology, authorship, and package, has been honed even further throughout the new edition's development. This sixth edition has been through an intense, customer-driven development plan; with the help of more than 200 professors, it is poised to be an even more effective teaching and learning resource than ever before. In addition to traditional manuscript reviews, twelve focus groups were conducted all around the US that lead to important insights regarding the teaching needs of both full-time and part-time teachers of this course. The book benefits from student survey feedback as well. Nowhere has the technology explosion been more felt than in the Introduction to Business course. The popular and robust website is enhanced for the sixth edition, and includes such features as web-based projects, links to professional resources, and Powerweb, as well as other exciting instructor support tools. In addition to the e-learning sessions that put the course content in context for the student audience, there is a self-quizzing function, a multi-lingual glossary (with audio pronunciation of key terms/definitions), internet exercises, and even crossword puzzles to help student master the course content in an engaging fashion. No one can deny the unique perspective this author team has to offer. Bill Nickels is a 4-year school Intro to Business teacher; Jim McHugh is a community college Intro to Business teacher, Susan McHugh is an educational consultant. Authors who teach the course are unique among competitors in this market. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
