MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02155nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520094843.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
131193783 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX 911.3.M3 .K68 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing for hospitality and tourism / |
| Statement of responsibility, etc. |
Philip Kotler, John T. Bowen and James C. Makens |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Jersey : |
| Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
| Date of publication, distribution, etc. |
c2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 932 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Understanding the hospitality and tourism marketing process: Introduction, marketing for hospitality and tourism; Service characteristics of hospitality and tourism marketing; Role of marketing in strategic planning -- Part 2. Developing hospitality and tourism marketing opportunities and strategies: Marketing environment; Marketing information systems and marketing research; Consumer markets and consumer buying behavior; Organizational buyer behavior of group market; Market segmentation, targeting, and positioning -- Part 3. Developing the hospitality and tourism marketing mix: Designing and managing products; Internet marketing; Building customer loyalty through quality; Pricing products, pricing considerations, approaches, and strategy; Distribution channels; Promoting products, communication and promotion policy and advertising; Promoting products, public relations and sales promotion; Professional sales -- Part 4. Managing hospitality and tourism marketing: Electronic marketing, Internet marketing, database marketing, and direct marketing; Destination marketing; Next year's marketing plan -- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
ntroductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how ... This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HOSPITALITY INDUSTRY -- MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bowen, John T.;Makens, James C. |
| Relator term |
co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
