Sport marketing / (Record no. 3549)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01657nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094824.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780736060523 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | GV 716 .M85 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullin, Bernard James |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Sport marketing / |
| Statement of responsibility, etc. | Bernard James Mullin, Stephen Hardy and William A. Sutton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Illinois : |
| Name of publisher, distributor, etc. | Human Kinetcs, |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 539 pages : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm |
| 365 ## - TRADE PRICE | |
| Price amount | USD53.99 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The special nature of sport marketing -- Strategic marketing management -- Studies of sport consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship -- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling the marketing mix -- The legal aspects of sport marketing -- The shape of things to come |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Using real-world examples, this title provides material about key areas in sport marketing that prepares students for careers in the industry. It incorporates various areas of marketing into a sport-specific context. It helps students to learn how to build a sport marketing plan and study the behaviors of sport consumers. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SPORTS -- MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hardy, Stephen;Sutton, William A. |
| Relator term | co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Physical Education - Sports and Wellness | LRC - Annex | National University - Manila | General Circulation | 01/27/2012 | Purchased - Amazon | 53.99 | GC GV 716 .M85 2007 | NULIB000001308 | 05/20/2025 | c.1 | 05/20/2025 | Books |