Pharmaceutical marketing in the Philippine setting / (Record no. 2822)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01761nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712718427 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 9627.P62 .L36 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lao, Felix M. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Pharmaceutical marketing in the Philippine setting / |
| Statement of responsibility, etc. | Felix M. Lao |
| 250 ## - EDITION STATEMENT | |
| Edition statement | FOURTH EDITION. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pasig City, Philippines : |
| Name of publisher, distributor, etc. | Anvil Publications, |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 481 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD510 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 : The Pharmaceutical health care industry -- Chapter 2 : The Health care business in the Philippines -- Chapter 3 : Pharmaceutical marketing : the marketing systems, markets, and products -- Chapter 4 : The Marketing management process in the drug industry -- Chapter 5 : Product mix : decisions and strategies -- Chapter 6 : Price mix : decisions and strategies -- Chapter 7 : Promotions mix : decisions and strategies -- Chapter 8 : Place mix : decisions and strategies -- Chapter 9 : Formulating and implementing the marketing plan and budget -- Chapter 10 : Community pharmacy : developing competitive advantages -- Chapter 11 : Pharmaceutical marketing during turbulent times : coping the current financial crisis -- Chapter 12 : Health care relationship marketing and core competencies -- Chapter 13 : Advertising pharmaceutical mass marketing. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pharmaceutical marketing, 4th edition, is the final answer. It aims to help cushion the impact of rising costs of drugs and medicines so pharmaceutical business firms can stay competitive in a highly volatile business environment. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DRUG -- MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Pharmacy | LRC - Main | National University - Manila | Filipiniana | 10/22/2010 | Purchased - Jade Bookstore | 510.00 | FIL HD 9627.P62 .L36 2006 | NULIB000000581 | 05/20/2025 | c.1 | 05/20/2025 | Books |