Consumer behavior : (Record no. 2512)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01608nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 71106685 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.33 .H39 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc. | Del I. Hawkins, David L. Mothersbaugh and Roger J. Best |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Massachusetts : |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 790 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD2376 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consumer Behavior and Marketing Strategy -- Cross-Cultural Variations in Consumer Behavior -- The Changing American Society: Values -- The Changing American Society: Demographics and Social Stratification -- The Changing American Society: Subcultures -- The American Society: Families and Households -- Group Influences on Consumer Behavior -- Perception -- Learning, Memory, and Product Positioning -- Motivation, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational Influences -- Consumer Decision Process and Problem Recognition -- Information Search -- Alternative Evaluation and Selection -- Outlet Selection and Purchase -- Postpurchase Processes, Customer Satisfaction, and Customer Commitment -- Organizational Buyer Behavior -- Marketing Regulation and Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mothersbaugh, David L.;Best, Roger J. |
| Relator term | co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 08/11/2016 | Purchased - F & J De Jesus, Inc. | 2576.00 | GC HF 5415.33 .H39 2007 | NULIB000000271 | 05/20/2025 | c.1 | 05/20/2025 | Books |