Marketing communications in tourism and hospitality : (Record no. 2471)

MARC details
000 -LEADER
fixed length control field 01303nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520094759.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750682770
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX 911.3.M3 .M33 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCabe, Scott
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing communications in tourism and hospitality :
Remainder of title concepts, strategies and cases /
Statement of responsibility, etc. Scott McCabe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Amsterdam :
Name of publisher, distributor, etc. Elsevier Science,
Date of publication, distribution, etc. c2009
300 ## - PHYSICAL DESCRIPTION
Extent xx, 300 pages ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price amount USD4495
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Positioning marketing communications for tourism and hospitality -- Chapter 2. Communications theory and applications -- Chapter 3. The marketing communications environment -- Chapter 4. Consumer roles in marketing communications -- Chapter 5. /marketing communications and organisational strategy -- Chapter 6. Segmentation, targeting and polishing -- Chapter 7. Marketing communications planning -- Chapter 8. Advertising strategies for tourism and hospitality -- Chapter 9. Other communications strategies -- Chapter 10. Interactive and E-communications issues and strategies -- Chapter 11. Conclusions and future issues in marketing communications
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element HOSPITALITY INDUSTRY -- MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed - CTHM LRC - Main National University - Manila General Circulation 05/13/2021 Reaccessioned   GC TX 911.3.M3 .M33 2009 c.1 NULIB000000230 05/20/2025 c.1 05/20/2025 Books