Marketing strategy and management / (Record no. 22010)

MARC details
000 -LEADER
fixed length control field 01341nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520103034.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333323083
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .B29 1985
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael J.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing strategy and management /
Statement of responsibility, etc. Michael J. Baker
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London, United Kingdom :
Name of publisher, distributor, etc. Macmillan Publishing Company,
Date of publication, distribution, etc. c1985
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 399 pages :
Other physical details illustrations ;
Dimensions 24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Marketing strategy -- Prologue -- Marketing and corporate strategy -- Strategic marketing planning -- The Marketing environment -- Buyer behaviour (how do buyers choose?) -- Market segmentation -- Marketing planning -- Part II. Managing the marketing function -- Marketing research -- Product policy and management -- Packaging -- Pricing policy and management -- Distribution and sales policy -- Promotion policy and management -- Service -- Control -- Recapitulation
520 ## - SUMMARY, ETC.
Summary, etc. The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Special Collection LRC - Annex National University - Manila General Circulation 02/10/2021 Donation - ETS (reaccessioned 445 6/14/2024)   GC HF 5415 .B29 1985 NULIB000019769 05/20/2025 c.1 05/20/2025 Books