The Brand book : (Record no. 21954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01383nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103032.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529420173 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 .F54 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fielding, Daryl |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The Brand book : |
| Remainder of title | an insider's guide to brand building for businesses and organizations / |
| Statement of responsibility, etc. | Daryl Fielding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, United Kingdom : |
| Name of publisher, distributor, etc. | Laurence King, |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 20 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP1260 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Strategy -- Part 2:L Execution -- Part 3: Examples -- Part 4: Branding toolkit. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Communication | LRC - Annex | National University - Manila | General Circulation | 06/06/2024 | Purchased - Fully Booked | 1260.00 | GC HF 5415.1255 .F54 2022 | NULIB000019713 | 05/20/2025 | c.1 | 05/20/2025 | Books |