Go luck yourself : (Record no. 21908)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02047nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103031.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780857198884 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 .N35 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nairn, Andy |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Go luck yourself : |
| Remainder of title | 40 ways to stack the odds in your brand's favour / |
| Statement of responsibility, etc. | Andy Nairn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hampshire, Great Britain : |
| Name of publisher, distributor, etc. | Harriman House, |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 214 pages ; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP945 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Intro -- CONTENTS -- Acknowledgements -- About The Author -- Introduction -- Section 1: Appreciate What You've Got -- Lucky Name -- Lucky Place -- Lucky Legacy -- Lucky Feet -- Lucky Dude -- Lucky Mascot -- Lucky People -- Lucky Fuel -- Lucky Pack -- Lucky Timing -- Section 2: Look Out For Opportunities Everywhere -- Lucky George -- Lucky Leap -- Lucky Paint -- Lucky Dog -- Lucky Numbers -- Lucky Shrink -- Lucky Cakes -- Lucky Aliens -- Lucky Carrots -- Lucky Bags -- Section 3: Turn Misfortune Into Good Fortune -- Lucky Rabbit -- Lucky Coffin -- Lucky Escape -- Lucky Lockdown -- Lucky Hitch Lucky Limits -- Lucky Mice -- Lucky Bore -- Lucky Bastards -- Lucky Pencils -- Section 4: Practise Being Lucky -- Lucky Shot -- Lucky Goal -- Lucky Dip -- Lucky Trick -- Lucky Laces -- Lucky Lines -- Lucky Lord -- Lucky Charm -- Lucky Eggs -- Lucky You -- Conclusion -- References -- Publishing details. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Luck is a four-letter-word in business circles. But, the truth is that fortune plays a part in every success story, and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And, more importantly, how you can stack the odds in your brand's favor. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Communication | LRC - Annex | National University - Manila | General Circulation | 05/28/2024 | Purchased - Fully Booked | 945.00 | GC HF 5415.1255 .N35 2021 | NULIB000019667 | 05/20/2025 | c.1 | 05/20/2025 | Books |