Strategic marketing management : (Record no. 21478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01953nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103022.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214063093 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 .N38 2021 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Naval, Girly H. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic marketing management : |
| Remainder of title | simplified moves for rookies / |
| Statement of responsibility, etc. | Girly H. Naval |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Mindshapers Co. Inc., |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 166 pages ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP311 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. YOU AND THE DYNAMIC MARKET ENVIRONMENT 1 -- Chapter 2. BETTING IN YOUR MOST PRICED ASSET: THE CUSTOMER 15 -- Chapter 3. SEGMENTING, TARGETING AND POSITIONING 35. -- Chapter 4. MARKETING PLAN PREPARATION 49 -- Chapter 5. PRODUCT AND BRAND STRATEGY WITH PRICING TECHNIQUES 61 -- Chapter 6. INTEGRATED MARKETING COMMUNICATIONS 89 -- Chapter 7. Distribution Strategy and Sales Management 121 -- Chapter 8. MANAGING GLOBAL OPERATIONS 141 -- Chapter 9. THE ULTIMATE ATTACK: CUSTOMER SERVICE STRATEGY 151. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book also intends to serve the college instructors and professors of business and marketing by providing discussions of some limited but very essential topics on strategic marketing management-from mere investigation of the dynamic market setting; understanding of the customers; effectively segmenting, targeting and positioning company's product in the market; strategically using marketing tools such as marketing plan, product development plans, integrated marketing communications, distribution plans and management of global markets. These topics were practically selected making this reference brief yet extensive. Moreover, this reference allows management of classes in an online setup or the term designated by some government leaders-the flexible learning system. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- M ANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Hospitality Management | LRC - Main | National University - Manila | Filipiniana | 07/29/2023 | Purchased - Mindshapers | 311.00 | FIL HF 5415.13 .N38 2021 | NULIB000019237 | 05/20/2025 | c.1 | 05/20/2025 | Books |