Ogilvy on advertising in the digital age / (Record no. 20786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02112nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781635571462 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 6146.I58 .Y68 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Young, Miles |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Ogilvy on advertising in the digital age / |
| Statement of responsibility, etc. | Miles Young |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Bloomsbury Publishing, |
| Date of publication, distribution, etc. | c2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 288 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD13 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Codetta -- The digital revolution -- The short march -- The digital ecosystem -- To be or not to be a millennial -- The post-modern brand -- Content is king, but what does it mean? -- Creativity in the digital age : "Give me gold" ; Art or science? ; Pervasive creativity -- Data : the currency of the digital age -- "Only connect" -- Creative technology : the sweet spot -- The three battlegrounds : Putting the social back into social media ; The joy of mobility ; Continuous commerce -- Digital transformations : Digital politics ; Digital government ; Digital tourism ; Digital social responsibility -- Five giants of advertising in the digital age : Bob Greenberg ; Akira Kagami ; Martin Nisenholtz ; Matias Palm-Jensen ; Chuck Porter -- My brain hurts -- The new shape of the world -- Culture, courage, clients and castanets -- Epilogue. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data--the currency of the digital age--to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING HISTORY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Communication | LRC - Annex | National University - Manila | General Circulation | 09/02/2022 | Purchased - Amazon | 13.00 | GC HF 6146.I58 .Y68 2017 | NULIB000018545 | 05/20/2025 | c.1 | 05/20/2025 | Books |