Persuasive copywriting : (Record no. 20774)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02658nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780744483661 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5825 .M37 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maslen, Andy |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Persuasive copywriting : |
| Remainder of title | cut through the noise and communicate with impact / |
| Statement of responsibility, etc. | Andy Maslen |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London, United Kingdom : |
| Name of publisher, distributor, etc. | Kogan Page Limited, |
| Date of publication, distribution, etc. | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 264 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD23.49 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: How to write like an angel and sell like a demon -- Copywriting in a 21st century context: What now, where next? Creativity: all shall win prizes or a genuinely marketable skill? -- The right and the wrong way to judge copy -- The impact of new channels: from mobile to social -- Blood brothers or ugly sisters: How do copy and content fit together? -- Motivation versus reason: tapping into your customer's deepest drives. Harnessing the power of emotional copywriting to persuade your prospects -- Three big ideas you should use for copy before highlighting the 'benefits' -- A powerful process for developing customer empathy through copy -- Copywriting hacks: flattery will get you everywhere -- The Ancient Greek secret of emotionally engaging copy -- Copywriting and connecting on social media -- Creating calls to action: top tips to bring home the bacon -- The pleasure principle: making your writing more enjoyable and compelling. Balancing pleasure and profit: five techniques to write fantastic copy -- How to engage your imagination and free your creativity -- Tone and technique in copy: finding your voice (and that of others) -- The definitive guide to when grammar matters in copywriting -- Injecting life into your sales pitch: an age-old method. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Understanding how people make decision- and being able to exploit this insight- distinguishes the best copywriters from the rest. In Persuasive Copywriting, Andy Maslen goes beyond the basics of writing to sell and explores buyer psychology. He shows you, step by step, how to translate emotional impact into competitive advantage. Fully updated, the second edition includes new interviews from leading agencies and copywriters across the globe. It gives you indispensable advice on how to measure and benchmark effective copy. Practical and inspiring, Persuasive Copywriting gives you the confidence and the skills to create, quantify and sell stand-out copy in a cluttered marketplace. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING COPY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Communication | LRC - Annex | National University - Manila | General Circulation | 08/31/2022 | Purchased - Amazon | 24.00 | GC HF 5825 .M37 2019 | NULIB000018533 | 05/20/2025 | c.1 | 05/20/2025 | Books |