HBR guide to data analytics basics for managers. (Record no. 20524)

MARC details
000 -LEADER
fixed length control field 03120nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520103000.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781633694293
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 1017 .H37 2018
245 #0 - TITLE STATEMENT
Title HBR guide to data analytics basics for managers.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Massachusetts :
Name of publisher, distributor, etc. Harvard Business Review Press,
Date of publication, distribution, etc. c2018
300 ## - PHYSICAL DESCRIPTION
Extent x, 231 pages ;
Dimensions 23 cm.
365 ## - TRADE PRICE
Price amount PHP999
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Keep up with your quants / Thomas H. Davenport -- A simple exercise to help you think like a data scientist / Thomas C. Redman -- Do you need all that data? / Ron Ashkenas -- How to ask your data scientists for data and analytics / Michael Li, Madina Kassengaliyeva, and Raymond Perkins -- How to design a business experiment / Oliver Hauser and Michael Luca -- Know the difference between your data and your metrics / Jeff Bladt and Bob Filbin -- The fundamentals of A/ B testing / Amy Gallo -- Can your data be trusted? / Thomas C. Redman -- A predictive analytics primer / Thomas H. Davenport -- Understanding regression analysis / Amy Gallo -- When to act on a correlation, and when not to / David Ritter -- Can machine learning solve your business problem? / Anastassia Fedyk -- A refresher on statistical significance / Amy Gallo -- Linear thinking in a nonlinear world / Bart De Langhe, Stefano Puntoni, and Richard Larrick -- Pitfalls of data-driven decisions / Megan MacGarvie and Kristina McElheran -- Don't let your analytics cheat the truth / Michael Schrage -- Data is worthless if you don't communicate it / Thomas H. Davenport -- When data visualization works-and when it doesn't / Jim Stikeleather -- How to make charts that pop and persuade / Nancy Duarte -- Why it's so hard for us to communicate uncertainty / An interview with Scott Berinato by Nicole Torres -- Responding to someone who challenges your data / Jon M. Jachimowicz -- Decisions don't start with data / Nick Morgan -- Appendix: Data scientist: the sexiest job of the 21st century / Thomas H. Davenport and D.J. Patil.
520 ## - SUMMARY, ETC.
Summary, etc. Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data, but leaving the analysis to others in your company just won't cut it. Now more than ever, managers must know how to tease insight from data--to understand where it comes from, make sense of the numbers, and use those findings to inform their toughest decisions. But how do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes a three-step process to get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Formulate hypotheses and test against them Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes..
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT -- STATISTICAL METHODS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Hospitality Management LRC - Main National University - Manila General Circulation 10/15/2021 Purchased - Fully Booked 999.00   GC HF 1017 .H37 2018 NULIB000018283 05/20/2025 c.1 05/20/2025 Books