MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02368nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520102958.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781520609768 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TX 911.3.M4 .C53 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clayton, Ian R. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing hotels and tourism online : |
| Remainder of title |
website : make your website engage, convert and get more direct bookings / |
| Statement of responsibility, etc. |
Ian R. Clayton |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
[Place of publication not identifed] : |
| Name of publisher, distributor, etc. |
[publisher not identified], |
| Date of publication, distribution, etc. |
c2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 119 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
20 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
USD7.75 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Marketing hotels and tourism online :, Marketing |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Travel marketing then and now -- Your tourism marketing plan -- The keys to traffic -- Perfect your presence -- Web strategy process -- Site navigation and linking -- Blogging for travel -- Building and marketing 5 star reviews -- Hot buttons and videos -- Make your site mobile friendly -- Thank you for reading. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
You're the busy tourism professional, an owner/manager of a hotel, a tourism business or a destination authority, you're passionate about creating a meaningful experience for your guests. You also know the importance of having a solid online presence, using marketing to build your brand, but are feeling overwhelmed that there is too much to learn and you're not tech savvy enough to understand it all. That's because up until now, there has been a system that guides you through each step of the process simply showing you how to strategize and implement a marketing plan that will actually make your life easier while growing your business. In Marketing hotels and tourism online, you will discover: how to master online marketing to build your brand, how to set your marketing on autopilot so you can get back to taking care of your guests and how to find trustworthy marketing consultants and evaluate offers. Website is the first book in the series. It offers strategies to perfect your website messaging and build an effective sales system. Next is digital media followed by technology. The series offers practical advice that will get you inspired, focused and ready to take control of your online marketing in an ever changing tourism landscape. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HOSPITALITY INDUSTRY -- MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
