Managerial economics : (Record no. 20374)

MARC details
000 -LEADER
fixed length control field 02368nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102957.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781305506381
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 30.22 .M179 2017
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McGuigan, James R.
Relator term author
245 #0 - TITLE STATEMENT
Title Managerial economics :
Remainder of title applications, strategy, and tactics /
Statement of responsibility, etc. James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris
250 ## - EDITION STATEMENT
Edition statement 14th Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia :
Name of publisher, distributor, etc. Cengage Learning Asia Pte Ltd,
Date of publication, distribution, etc. c2017
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 689 pages :
Other physical details illustrations ;
Dimensions 26 cm
365 ## - TRADE PRICE
Price amount USD48.13
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Introduction -- 1.Introduction and goals of the firm -- 2.Fundamental economic concepts -- Part 2: Demand and forecasting -- 3.Demand analysis -- 4.Estimating demand -- 4A. Problems in applying the linear regression model -- 5.Business and economic forecasting -- 6.Managing in the global economy -- 6A.Foreign exchange risk management -- Part 2: Production and cost -- 7.Production economics -- 7A.Production economcis of renewable and exhaustible natural resources, advanced material -- 8.Cost analysis -- 9.Applications of cost theory -- Part 4: Pricing and output decisions: strategy and tactics -- 10.Prices, output and strategy: pure and monopolistic competition -- 11.Price and output determination: monopoly and dominant firms -- 12.Price and output determination: oligopoly -- 13.Best-practice tactics: game theory -- 13A.Entry deterrence and accommodation games -- 14.Pricing techniques and analysis -- 14A. The practice of revenue management -- Part 5: Organizational architecture and regulation -- 15.Contracting, governance and organizational form -- 16.Government regulation -- 17.Long-term investment analysis.
520 ## - SUMMARY, ETC.
Summary, etc. Learn how to think analytically and make better business decisions as a future business leader with the insights found in this book. This timely edition illustrates how today's effective managers apply economic theory and techniques to solve real-world everyday decision problems. The concise new edition offers a comprehensive current approach with cutting-edge coverage of important and relevant management topics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGERIAL ECONOMICS
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moyer, R. Charles;deB. Harris, Frederick H.
Relator term co-author;co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 05/20/2021 Reaccessioned   GC HD 30.22 .M179 2017 c.1 NULIB000018133 05/20/2025 c.1 05/20/2025 Books