Place branding for small cities, regions and downtowns : (Record no. 19633)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01835nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102941.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781098740900 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 69.B7 .B29 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Bill |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Place branding for small cities, regions and downtowns : |
| Remainder of title | the essentials for successful destinations / |
| Statement of responsibility, etc. | Bill Baker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Portland] : |
| Name of publisher, distributor, etc. | [publisher not identified], |
| Date of publication, distribution, etc. | c2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 238 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm |
| 365 ## - TRADE PRICE | |
| Price amount | USD24.95 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- The World of brands and branding -- The Rise of small cities -- The Nature of place brands -- Why bother with branding -- The Challenges -- Place branding : new frontiers -- Economic development and the community brand -- Branding downtowns and districts -- What is being branded and why? -- Prepare to start -- Selecting place branding expertise -- STeps to a sustainable place brand -- Step 1 : Assessment and audit -- The Power positioning -- Rebranding, stereotypes, and cliches -- Step 2 : Analysis and advantage -- Will one brand fit us all? -- Step 3 : Architecture and alignment? -- The Perilous path of taglines -- The Keys to successful logo design -- Step 4 : Articulate -- Step 5 : Activation -- Integrated marketing communications -- Delivering brand experiences -- The Keys to a beloved sense of place -- Step 6 : Adoption -- Step 7 : Action and afterward |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book is packed with killer insights. Baker continues to redefined the art and science of community branding. Combining compelling case studies with his unique take on the world of destination marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PLACE BRANDING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baker, Bill |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Tourism Management | LRC - Main | National University - Manila | General Circulation | 06/03/2021 | Purchased - Amazon | 24.95 | GC HD 69.B7 .B29 2019 c.1 | NULIB000017392 | 05/20/2025 | c.1 | 05/20/2025 | Books |