Principles of marketing / (Record no. 18965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01344nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712352423 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M43 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Medina, Roberto G. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Roberto G. Medina |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | c2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 326 pages ; |
| Dimensions | 21 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | CHAPTER 1. An Overview of Marketing -- 2. Consumer Behavior -- 3. The Buying Behavior of Organizational Markets -- 4. Market Segmentation and Targeting -- 5. Marketing Research and information systems -- 6. The Product -- 7. The Price -- 8. Marketing Channels -- 9. Physical distribution -- 10.T Retailing and wholesaling -- 11. Personal Selling -- 12. Advertising, Public relations and Sales Promotion -- 13. Services Marketing and Non- Business Marketing -- 14. International Marketing -- 15. Marketing Planning and control -- 16. Marketing and society -- 17. Mini-Cases. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Three new chapters are added to the original fourteen, "Consumer Behavior" , "The Buying Behavior of Organizational Markets" and "Mini-Cases". |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 04/30/2015 | Reaccessioned | FIL HF 5415 .M43 2008 c.3 | NULIB000016724 | 05/20/2025 | c.3 | 05/20/2025 | Books |