Branding in Asia : (Record no. 18427)

MARC details
000 -LEADER
fixed length control field 02377nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102915.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 471835765
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD 69.B7 .T45 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Temporal, Paul
Relator term author
245 #0 - TITLE STATEMENT
Title Branding in Asia :
Remainder of title the creation, development, and management of Asian brands for the global market /
Statement of responsibility, etc. Paul Temporal
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. John Wiley & Son, Inc.,
Date of publication, distribution, etc. c1999
300 ## - PHYSICAL DESCRIPTION
Extent ix, 261 pages ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction -- 1. Understanding brands -- 2. How brands are built -- 3. Understanding markets -- 4. Creating a powerful brand position -- 5. Brand management -- 6. Measuring brand success -- 7. Developing international Asian brands--problems and opportunities -- 8. Strategic communications for brand building. -- 9. International brand acceptance in Asia -- 10. Considerations in the International and global markets.
520 ## - SUMMARY, ETC.
Summary, etc. "Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element COMPETITION, INTERNATIONAL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 05/14/2021 Donation - SM Foundation   GC HD 69.B7 .T45 1999 NULIB000016186 05/20/2025 c.1 05/20/2025 Books