Relationship marketing : (Record no. 1689)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01895nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241028123906.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241028b ph ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781412931229 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.55 .B37 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baron, Steve |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Relationship marketing : |
| Remainder of title | a consumer experience approach / |
| Statement of responsibility, etc. | Steve Baron, Tony Conway and Gary Warnaby |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage Publications, |
| Date of publication, distribution, etc. | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 202 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Sage Advanced Marketing Series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Origins and history of relationship marketing -- <br/>Relationship marketing themes -- <br/>Customer retention and loyalty -- <br/>Relationship marketing: a change in perspective? -- <br/>Frameworks for analysing the consumer experience -- <br/>Consumer resources: use and integration -- <br/>Introducing consumer experience modelling -- <br/>Consumer experience modelling: value enhancers and inhibitors -- <br/>Communities within 'experiential networks' -- <br/>Social networks: C2C exchanges and relationships -- <br/>Issues for the future.<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning, and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CUSTOMER RELATIONS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RELATIONSHIP MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Conway, Tony |
| Relator term | co-author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warnaby, Gary |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 09/20/2024 | Donation | GC HF 5415.55 .B37 2010 | NULIB000020344 | 10/28/2024 | c.1 | Books |