User-friendly marketing research / (Record no. 16583)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01704nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789712384578 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .R64 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Roberto, Ned. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | User-friendly marketing research / |
| Statement of responsibility, etc. | Ned Roberto |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2016 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Rex Book Store, |
| Date of publication, distribution, etc. | c2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 250 pages ; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP489 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing and Market research Innovations and the research User perspective -- Chapter 2. Market Segmenting and segment Targeting: research Innovation and Support -- Chapter 3. Brand positioning, Product development and Pricing Research innovation and Support -- Chapter 5. In Store Consume Behavior toward Placement, Selling and Pricing -- Chapter 6. Consumer Responding to A&P together with pricing -- Chapter 7. Competitive Benchmarking Research: How Use for the Right Marketing Mix Marketing -- Chapter 8. Do-It-Yourself and Cost Effective Market Research. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Most marketing research textbooks are written from a methodological or technical perspective. They discuss the how tos of marketing research-various methods of probability and non-probability sampling; the difference between sampling and non-sampling errors; the uses and relative advantages/disadvantages of closed-vs. open-ended questions; the various types of attitude scales a research can use; and testing the significance of results through T-test or Chi-square test. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING -- PHILIPPINES |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | Filipiniana | 02/08/2018 | Purchased - Rex | 489.00 | FIL HF 5415.2 .R64 2016 c.1 | NULIB000014342 | 05/20/2025 | c.1 | 05/20/2025 | Books |