Tourism Marketing / (Record no. 16546)

MARC details
000 -LEADER
fixed length control field 01295nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102832.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789712371196
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number G 155.P6 .B33 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Badilla, Maricel Gatchalian
Relator term author
245 #0 - TITLE STATEMENT
Title Tourism Marketing /
Statement of responsibility, etc. Maricel Gatchalian-Badilla
250 ## - EDITION STATEMENT
Edition statement 2015 Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila, Philippines :
Name of publisher, distributor, etc. Rex Book Store,
Date of publication, distribution, etc. c2015
300 ## - PHYSICAL DESCRIPTION
Extent x, 224 pages :
Other physical details illustrations ;
Dimensions 25 cm.
365 ## - TRADE PRICE
Price amount USD590
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element TOURISM -- MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Hospitality Management LRC - Main National University - Manila Filipiniana 02/06/2018 Purchased - Reader's Knowledge Bookstore 590.00   FIL G 155.P6 .B33 2015 c.1 NULIB000014305 05/20/2025 c.1 05/20/2025 Books