MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02516nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520102828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781305502758 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 6146 .B37 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barker, Melissa S. |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Social media marketing : |
| Remainder of title |
a strategic approach / |
| Statement of responsibility, etc. |
Melissa S. Barker [and four others] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Massachusetts : |
| Name of publisher, distributor, etc. |
Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. |
c2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 330 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
USD166.53 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. The role of social media marketing -- Chapter 2. Goals and strategies -- Chapter 3. Identifying Target Audiences -- Chapter 4. Rules of engagement for SMM -- Chapter 5. Social media platforms and social networking series -- Chapter 6. Microblogging -- Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- Chapter 8. Video marketing -- Chapter 9. Marketing on photo sharing sites -- Chapter 10. Discussion, news, social bookmarking, and Q&A sites -- Chapter 11. Content marketing: Publishing articles, white papers, and e-books -- Chapter 12. Mobile marketing on social networks -- Chapter 13. Social media monitoring -- Chapter 14. Tools for managing the social media marketing effort -- Chapter 15. Social media marketing plan |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
INTERNET ADVERTISING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barker, Donald I.;Bormann, Nicolas F.;Roberts, Mary Lou;Zahay, Debra |
| Relator term |
co-author;co-author;co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
