The PR masterclass : (Record no. 14329)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01378nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102738.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118756232 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59 .S64 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Singleton, Alex |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The PR masterclass : |
| Remainder of title | how to develop a public relations strategy that works / |
| Statement of responsibility, etc. | Singleton, Alex |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | John Wiley & Son, Inc., |
| Date of publication, distribution, etc. | c2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 190 pages ; |
| Dimensions | 25 cm |
| 365 ## - TRADE PRICE | |
| Price amount | USD18.08 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why public relations campaigns fail - and how to make them succeed -- How to develop a story idea that is newsworthy -- How to build and maintain an effective list of journalists -- How to write an attention-grabbing press release -- Dealing with incoming media enquiries -- How to successfully pitch a letter -- Persuade the public with compelling comment articles -- The secrets of effective television and radio appearances -- How to choose an agency or consultant -- Future learning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book focuses on media relations. Public relations is undoubtedly broader than just trying to generate media coverage - including everything from event management, to internal staff communications, to advising executives on what to say to regulators. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex II | National University - Manila | General Circulation | 06/03/2021 | Purchased - Amazon | 18.08 | GC HD 59 .S64 2014 | NULIB000012088 | 05/20/2025 | c.1 | 05/20/2025 | Books |