Marketing management : (Record no. 12182)

MARC details
000 -LEADER
fixed length control field 02359nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100719.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789810687977
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 .M37 2012
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing management :
Remainder of title an Asian perspective /
Statement of responsibility, etc. Philip Kotler [and four others]
250 ## - EDITION STATEMENT
Edition statement Sixth Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education South Asia Pte Ltd,
Date of publication, distribution, etc. c2012
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 874 pages :
Other physical details color illustrations ;
Dimensions 28 cm.
365 ## - TRADE PRICE
Price amount USD153.75
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 Understanding Marketing Management -- Chapter 1: Defining Marketing for the 21st Century -- Chapter 2: Developing Marketing Strategies and Plans -- Part 2 Capturing Marketing Insights -- Chapter 3: Gathering Information and Scanning the Environment -- Chapter 4: Conducting Marketing Research and Forecasting Demand -- Part 3 Connecting with Customers -- Chapter 5: Creating Customer Value, Satisfaction, and Loyalty -- Chapter 6: Analyzing Consumer Markets -- Chapter 7: Analyzing Business Markets -- Chapter 8: Identifying Market Segments and Targets -- Part 4 Building Strong Brands Chapter 9: Creating Brand Equity -- Chapter 10: Crafting the Brand Positioning -- Chapter 11: Competitive Dynamics -- Part 5 Shaping the Market Offerings -- Chapter 12: Setting Product Strategy -- Chapter 13: Designing and Managing Services -- Chapter 14: Developing Pricing Strategies and Programs -- Part 6 Delivering Value -- Chapter 15: Designing and Managing Marketing Channels and Value Networks -- Chapter 16: Managing Retailing, Wholesaling, and Logistics -- Part 7 Communicating Value -- Chapter 17: Designing and Managing Integrated Marketing Communications -- Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations -- Chapter 19: Managing Personal Communications: Direct Marketing and Personal Selling -- Part 8 Creating Successful Long-Term Growth -- Chapter 20: Introducing New Market Offerings -- Chapter 21: Tapping into Global Markets -- Chapter 22: Managing a Holistic Marketing Organization
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane;Ang, Swee Hoon;Leong, Siew Meng;Tan, Chin Tiong
Relator term co-author;co-author;co-author;co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 08/20/2015 Purchased - Amazon 153.75   GC HF 5415.13 .M37 2012 NULIB000009941 05/20/2025 c.1 05/20/2025 Books