Essentials of health care marketing / (Record no. 11967)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01816nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100714.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780763783334 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | RA 410.56 .B47 2011 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Essentials of health care marketing / |
| Statement of responsibility, etc. | Eric N. Berkowitz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sudbury, Massachusetts : |
| Name of publisher, distributor, etc. | Jone and Bartlett Learning, |
| Date of publication, distribution, etc. | c2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 515 pages : |
| Other physical details | illustrations, maps ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD94.28 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Healthcare Industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, Healthcare Administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Third Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. The text is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MEDICAL CARE -- MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Pharmacy | LRC - Main | National University - Manila | General Circulation | 06/27/2015 | Purchased - Amazon | 94.28 | GC RA 410.56 .B47 2011 | NULIB000009726 | 05/20/2025 | c.1 | 05/20/2025 | Books |