Principles of marketing management / (Record no. 11909)

MARC details
000 -LEADER
fixed length control field 01069nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100713.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788182203952
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.12 .R36 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rana, Kajal
Relator term author
245 #0 - TITLE STATEMENT
Title Principles of marketing management /
Statement of responsibility, etc. Kajal Rana, Abhishek Yadava and S.C. Arya
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. Global Professional Publishing,
Date of publication, distribution, etc. c2011
300 ## - PHYSICAL DESCRIPTION
Extent xv, 202 pages ;
Dimensions 24 cm.
365 ## - TRADE PRICE
Price amount PHP189
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Marketing management and marketing functions -- 2. Theories and techniques of marketing -- 3. Consumer behaviour -- 4. Product -- 5. Price and pricing strategy -- 6. Introduction to distribution -- 7. Distributors planning and strategy -- 8. Location and structure of warehouse -- 9. Incoming material receipt -- 10. Retrieval and transaction processing system -- 11. Inventory management -- 12. Promotion strategies -- 13. Personal selling -- 14. Direct marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 05/30/2015 Purchased - NBS 189.00   GC HF 5415.12 .R36 2011 NULIB000009668 05/20/2025 c.1 05/20/2025 Books