Marketing foundations / (Record no. 11617)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01668nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133190974 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .H85 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hult, G. Thomas M. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing foundations / |
| Statement of responsibility, etc. | G. Tomas M. Hult, O. C. Ferrell and William M. Pride. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Mason, Ohio : |
| Name of publisher, distributor, etc. | South-Western/ Cengage Learning, |
| Date of publication, distribution, etc. | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 583 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP5428.5 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I: MARKETING STRATEGY AND ENVIRONMENT -- 1. Strategic Marketing Management -- 2. Developing & Implementing Marketing Strategies -- 3. The Global Marketing Environment -- Part II: MARKETING RESEARCH AND TARGET MARKET ANALYSIS -- 4. Information For Marketing Research -- 5. Selecting Target Markets -- Part III: CUSTOMER BEHAVIOR AND E-MARKETING -- 6. Consumer Behavior -- 7. Business Buying Behavior -- 8. International Marketing -- 9. Digital Marketing and Social Media -- Part IV: PRODUCT DECISIONS -- 10. Product Decisions -- 11. Developing and Managing Goods and Services -- Part V: PRICING DECISIONS -- 12. Strategic Pricing Management -- 13. Pricing Decisions -- Part VI: DISTRIBUTION DECISIONS -- 14. Supply-Chain Management and Marketing Channels -- 15. Retailing, Wholesaling and Direct Marketing -- Part VII. Promotion Decisions -- 16. Integrated Marketing Communications -- 17. Advertising and Public Relations -- 18. Personal Selling and Sales Promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pride, William M.;Ferrell, O. C. |
| Relator term | co-author;co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 04/15/2015 | Purchased - Golden | 5428.00 | GC HF 5415 .H85 2013 | NULIB000009376 | 05/20/2025 | c.1 | 05/20/2025 | Books |