Internet marketing/E-commerce /
Roberts, Mary Lou
Internet marketing/E-commerce / Mary-lou Roberts and Debra Zahay - Philippine Edition - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - xx, 340 pages : illustrations ; 23 cm.
Part 1. Foundations of internet marketing -- Part 2. Essential internet marketing tools -- Part 3. Developing internet marketing strategies and programs -- Part 4. Evaluating performance and opportunities
9781285120805
MARKETING
HF 5415.1265 .R63 2013
Internet marketing/E-commerce / Mary-lou Roberts and Debra Zahay - Philippine Edition - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - xx, 340 pages : illustrations ; 23 cm.
Part 1. Foundations of internet marketing -- Part 2. Essential internet marketing tools -- Part 3. Developing internet marketing strategies and programs -- Part 4. Evaluating performance and opportunities
9781285120805
MARKETING
HF 5415.1265 .R63 2013