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Principles of contemporary marketing /

Kurtz, David L.

Principles of contemporary marketing / David L. Kurtz - Fifteenth Edition / Philippine Edition - Singapore : Cengage Learning Asia Pte Ltd, c2012 - 780 pages : illustrations ; 26 cm.

Includes index.

Part 1. Designing customer-oriented marketing strategies -- Part 2. Understanding buyers and markets -- Part 3. Target market selection -- Part 4. Product decisions -- Part 5. Distribution decisions -- Part 6. Promotional decisions -- Part 7. Pricing decisions

ISBN: 9789814392822

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415 .K88 2012

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