Marketing a simplified approach : text and cases /
Diola, Zenaida S.
Marketing a simplified approach : text and cases / Zenaida S. Diola and Edgar M. Tichepco - Quezon City, Philippines : C & E Publishing Inc., c2009 - xii, 196 pages ; 22 cm.
Includes bibliographical references.
Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion.
Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media.
9789715848633
MARKETING
HF 5415 .D56 2009
Marketing a simplified approach : text and cases / Zenaida S. Diola and Edgar M. Tichepco - Quezon City, Philippines : C & E Publishing Inc., c2009 - xii, 196 pages ; 22 cm.
Includes bibliographical references.
Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion.
Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media.
9789715848633
MARKETING
HF 5415 .D56 2009