Innovation and entrepreneurship /

Bessant, John

Innovation and entrepreneurship / John Bessant and Joe Tidd - Second edition - United Kingdom : John Wiley & Son, Inc., c2011 - xiii, 589 pages : illustrations ; 25 cm.

Includes index.

Entrepreneurial goals and context -- Recognising the opportunity -- Finding the resources -- Developing the venture -- Creating value

This book has been developed specifically for undergraduate students of business and management studies, and science and engineering students studying courses on these subjects.

9780470711446


INNOVATION

HD 53 .B47 2011