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Marketing : a managerial approach /

Cunningham, William H.

Marketing : a managerial approach / William H. Cunningham - Second Edition - Cincinnati : South-Western Publishing, Co., c1987 - ix, 807 pages : color illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 538191104

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415.13 .C86 1987

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