The practice of marketing management : analysis, planning and implementation /
Cohen, William A.
The practice of marketing management : analysis, planning and implementation / William A. Cohen - New York : Macmillan Publishing Company, c1989 - xix, 675 pages : color illustrations ; 23 cm.
Includes bibliographical references and index.
23231505
MARKETING
HF 5415.13 .C64 1989
The practice of marketing management : analysis, planning and implementation / William A. Cohen - New York : Macmillan Publishing Company, c1989 - xix, 675 pages : color illustrations ; 23 cm.
Includes bibliographical references and index.
23231505
MARKETING
HF 5415.13 .C64 1989