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Marketing /

Evans, Joel R.

Marketing / Joel R. Evans - Third Edition - New York : Macmillan Publishing Company, c1980 - xxiv, 738 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 23344105

Subjects--Topical Terms:
MARKETING

LC Class. No.: HF 5415 .E93 1987

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