Strategic synergy /

Campbell, Andrew

Strategic synergy / Andrew Campbell and Kathleen Sommers Luchs - Second edition - [London] : Thomson Business Press, c1998 - vi, 340 pages ; 23 cm.

Includes index.

Part 1. What is synergy? -- Part 2. Identifying opportunities -- Part 3. Creating synergy benefits -- Part 4. Synergy in practice.

9814040509


STRATEGIC PLANNING

HD 2741 .C187 1998