Big business : a positive view /

Chapman, Elwood N.

Big business : a positive view / Elwood N. Chapman - [New Jersey] : Prentice-Hall, c1972 - x, 144 pages ; 23 cm.

Big business :, Big

1. Time for a New Look -- 2. How Big is Big? -- 3. Some Reasons for Pride -- 4. Some Justification for Guilt -- 5. Big Dollar Sign- Small Heart -- 6. the Profit Hang-up! -- 7. Big Company Ethics -- 8. the Power Syndrome -- 9. Rigor Mortis, Inc. -- 10. the Big Company of Tomorrow -- 11. Dialogue.

This book attempts to give the reader a fair and insightful picture of the big company as it faces its new and challenging role in our society.

130760838


BIG BUSINESS

HD 2795 .C43 1972