Smart things to know about strategy /
Koch, Richard
Smart things to know about strategy / Richard Koch - Unites States of America : Capstone Publishing Ltd., c1999 - xiv, 232 pages : illustrations ; 22 cm
Includes index.
What is strategy? -- The Case against strategy -- Internal sources of competitive advantage -- Fundamentals of competitive advantage -- Smart, simple, selective -- The Joy of corporate strategy -- The Big picture -- Crescendo : the strategist in the corporation
This is an introduction to the basics of business strategy, with experiences and tips.
1841120340
STRATEGIC PLANNING
HD 30.28 .K7 1999
Smart things to know about strategy / Richard Koch - Unites States of America : Capstone Publishing Ltd., c1999 - xiv, 232 pages : illustrations ; 22 cm
Includes index.
What is strategy? -- The Case against strategy -- Internal sources of competitive advantage -- Fundamentals of competitive advantage -- Smart, simple, selective -- The Joy of corporate strategy -- The Big picture -- Crescendo : the strategist in the corporation
This is an introduction to the basics of business strategy, with experiences and tips.
1841120340
STRATEGIC PLANNING
HD 30.28 .K7 1999