Strategize! : experiential exercises in strategic management /

Siciliano, Julie

Strategize! : experiential exercises in strategic management / Julie Siciliano and C. Gopinath - Australia : Thomson Learning Asia, c2002 - x, 182 pages ; 29 cm

Includes bibliographical references and index.

Understanding strategic management -- Designing strategy -- Implementing strategy -- Industry analysis -- Semester projects

"Presenting experimental exercises and projects for use in class and as assignments, this book provides a complement to standard management texts. Including thought, action, and feedback-assessment components, these exercises are designed to help students learn concepts, apply strategy models, and get feedback regarding their understanding and use of strategic management theory."--Pub. desc.

324066538


STRATEGIC PLANNING -- PROBLEMS, SOLVING, ETC

HD 30.28 .S56 2002