Business essentials /
Ebert, Ronald J.
Business essentials / Ronald J. Ebert and Ricky W. Griffin - Fourth edition - [New Jersey] : Prentice-Hall, c2003 - xxx, 481 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
PART ONE: UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT -- 1. Understanding the U.S. business system -- 2. Understanding the global context of business -- 3. Conducting business ethically and responsibly -- 4. Understanding entrepreneurship and small business -- PART TWO: UNDERSTANDING THE BUSINESS OF MANAGING -- 5. Managing the business enterprise -- 6. Organizing the business enterprise -- 7. Managing operations and improving quality -- PART THREE: UNDERSTANDING PEOPLE IN ORGANIZATIONS -- 8. Motivating, satisfying, and leading employees -- 9. Managing human resources and labor relations -- PART FOUR: UNDERSTANDING PRINCIPLES OF MARKETING -- 10. Understanding marketing processes and consumer behavior -- 11. Pricing, promoting, and distributing products -- PART FIVE: MANAGING INFORMATION -- 12. Managing information systems and electronic commerce -- 13. Understanding principles of accounting -- PART SIX: UNDERSTANDING FINANCIAL ISSUES -- 14. Understanding money and banking -- 15. Understanding securities and investments -- Appendix 1: Understanding financial risk and risk management -- Appendix 2: Understanding the legal context of business
For courses in Introduction to Business, this best-selling text continues to present a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies.
9780130675446
INDUSTRIAL MANAGEMENT -- UNITED STATES
HD 70.U5 .E2 2003
Business essentials / Ronald J. Ebert and Ricky W. Griffin - Fourth edition - [New Jersey] : Prentice-Hall, c2003 - xxx, 481 pages : color illustrations ; 28 cm.
Includes bibliographical references and index.
PART ONE: UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT -- 1. Understanding the U.S. business system -- 2. Understanding the global context of business -- 3. Conducting business ethically and responsibly -- 4. Understanding entrepreneurship and small business -- PART TWO: UNDERSTANDING THE BUSINESS OF MANAGING -- 5. Managing the business enterprise -- 6. Organizing the business enterprise -- 7. Managing operations and improving quality -- PART THREE: UNDERSTANDING PEOPLE IN ORGANIZATIONS -- 8. Motivating, satisfying, and leading employees -- 9. Managing human resources and labor relations -- PART FOUR: UNDERSTANDING PRINCIPLES OF MARKETING -- 10. Understanding marketing processes and consumer behavior -- 11. Pricing, promoting, and distributing products -- PART FIVE: MANAGING INFORMATION -- 12. Managing information systems and electronic commerce -- 13. Understanding principles of accounting -- PART SIX: UNDERSTANDING FINANCIAL ISSUES -- 14. Understanding money and banking -- 15. Understanding securities and investments -- Appendix 1: Understanding financial risk and risk management -- Appendix 2: Understanding the legal context of business
For courses in Introduction to Business, this best-selling text continues to present a brief "no-nonsense" approach to the fundamentals of business which spans the range of all functional areas-management, marketing, operations, accounting, information systems, finance, and legal studies.
9780130675446
INDUSTRIAL MANAGEMENT -- UNITED STATES
HD 70.U5 .E2 2003