Turning research and development into profits : a systematic approach /

Bisio, Attilio

Turning research and development into profits : a systematic approach / Attilio Bisio and Lawrence Gastwirt - New York : AMACOM, c1979 - x, 275 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

1. The Nature of Research and Development he Risks and Benefits of Research and Development Strategic Planning and Research and Development -- 4. The Basic Economic Structure of a Business -- 5. The Appraisal of Alternatives -- 6. Discounted Cash Flow Method of Economic Analysis -- 7. The Elements of a Venture Analysis8. Venture Analysis -- 9. Risk and Uncertainty -- 10. The Market Specification Approach -- 11. Implications for R&D Management.

Monograph analyzing profits and investment return emanating from research and development - covers financial management, economic analysis methodologies relating to cash flow, innovation, venture analysis, investment expenditure, etc. Annotated bibliography, references and statistical tables.

814454879


INNOVATIONS -- PROFITS

HD 45 .B54 1979