Strategic management : building and sustaining competitive advantage /
Pitts, Robert A.
Strategic management : building and sustaining competitive advantage / Robert A. Pitts and David Lei - Third edition - Australia : Thomson/South-Western, c2003 - xx, 555 pages : illustrations ; 26 cm
Includes index.
Building competitive advantage -- Extending competitive advantage -- Organizing for advantage -- Sustaining and renewing advantage
This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.
324116896
STRATEGIC MANAGEMENT
HD 30.28 .P528 2003
Strategic management : building and sustaining competitive advantage / Robert A. Pitts and David Lei - Third edition - Australia : Thomson/South-Western, c2003 - xx, 555 pages : illustrations ; 26 cm
Includes index.
Building competitive advantage -- Extending competitive advantage -- Organizing for advantage -- Sustaining and renewing advantage
This strategic management text focuses on building, extending, organising and sustaining competitive advantage. Five key themes are addressed and reinforced throughout: distinctive competence, quality, globalization, change and ethics.
324116896
STRATEGIC MANAGEMENT
HD 30.28 .P528 2003