Principles of pharmaceutical marketing /

Principles of pharmaceutical marketing / edited by Mickey C. Smith - Third edition. - New Delhi, India : CBS Publishers & Distributors, c2004 - vii, 529 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

PART ONE: The pharmaceutical market -- PART TWO: The pharmaceutical product -- PART THREE: Distribution channels -- PART FOUR: Competitive practices -- PART FIVE: Controls.

812108582


PHARMACEUTICAL INDUSTRY

RS 68 .P75 2004