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Broadcast/cable programming : strategies and practices /

Eastman, Susan Tyler

Broadcast/cable programming : strategies and practices / Susan Tyler Eastman, Sydney W. Head and Lewis Klein - Second edition - California : Wadsworth Publishing Company, c1985 - xiv, 529 pages ; 20 cm.

ISBN: 534033539

Subjects--Topical Terms:
TELEVISION PROGRAMS -- PLANNING

LC Class. No.: PN 1992.55 .E27 1985

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