Festival and special event management /
Allen, Johnny
Festival and special event management / Johnny Allen, William O'Toole, Ian McDonnell and Robert Harris - Australia : John Wiley & Son, Inc., c2005 - xvi, 517 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Part 1 : Event context -- Part 2 : Event strategy -- Part 3 : Event management -- Part 4 : Trends and issues
This textbook attempts to capture and refine this emerging body of knowledge, and to document it in a useful form for both researchers and practitioners in this field.
047080470X
FESTIVALS -- MANAGEMENT
HD 31 .A42 2005
Festival and special event management / Johnny Allen, William O'Toole, Ian McDonnell and Robert Harris - Australia : John Wiley & Son, Inc., c2005 - xvi, 517 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Part 1 : Event context -- Part 2 : Event strategy -- Part 3 : Event management -- Part 4 : Trends and issues
This textbook attempts to capture and refine this emerging body of knowledge, and to document it in a useful form for both researchers and practitioners in this field.
047080470X
FESTIVALS -- MANAGEMENT
HD 31 .A42 2005