Festival and special event management /
Allen, Johnny
Festival and special event management / Johnny Allen [and three others] - FIFTH EDITION. - Milton : Wiley, c2010 - xxi, 585 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Part 1. Event Context -- Chapter 1. An Overview of the Event Field -- Chapter 2. Perspectives on Events -- Chapter 3. Event Impacts and Legacies -- Part 2. Planning -- Chapter 4. The Strategic Planning Function -- Chapter 5. Conceptualising the Event -- Chapter 6. Project Management for Events -- Chapter 7. Financial Management and Events -- Chapter 8. Human Resource Management and Events -- Chapter 9. Marketing Planning for Events -- Chapter 10. Promotion: Integrated Marketing Communication for Events -- Chapter 11. Sponsorship for Special Events -- Chapter 12. Sustainable Event Management -- Chapter 13. Event Tourism Planning -- Part 3: Event Operations and Evaluation -- Chapter 14. Staging Events -- Chapter 15. Logistics -- Chapter 16. Event Evaluation and Research -- Part 4: Legal, Risk and OHS Management and Evaluation -- Chapter 17. Legal Issues of Event Management -- Chapter 18. Risk Management.
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
9781742164618
FESTIVALS -- MANAGEMENT
GT 4890 .A45 2011
Festival and special event management / Johnny Allen [and three others] - FIFTH EDITION. - Milton : Wiley, c2010 - xxi, 585 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Part 1. Event Context -- Chapter 1. An Overview of the Event Field -- Chapter 2. Perspectives on Events -- Chapter 3. Event Impacts and Legacies -- Part 2. Planning -- Chapter 4. The Strategic Planning Function -- Chapter 5. Conceptualising the Event -- Chapter 6. Project Management for Events -- Chapter 7. Financial Management and Events -- Chapter 8. Human Resource Management and Events -- Chapter 9. Marketing Planning for Events -- Chapter 10. Promotion: Integrated Marketing Communication for Events -- Chapter 11. Sponsorship for Special Events -- Chapter 12. Sustainable Event Management -- Chapter 13. Event Tourism Planning -- Part 3: Event Operations and Evaluation -- Chapter 14. Staging Events -- Chapter 15. Logistics -- Chapter 16. Event Evaluation and Research -- Part 4: Legal, Risk and OHS Management and Evaluation -- Chapter 17. Legal Issues of Event Management -- Chapter 18. Risk Management.
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management. The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
9781742164618
FESTIVALS -- MANAGEMENT
GT 4890 .A45 2011