Event management : envision, execute, evaluate /
Salvador, Germaine Angelica
Event management : envision, execute, evaluate / Germaine Angelica Salvador - Quezon City, Philippines : C & E Publishing Inc., c2009 - xiii, 183 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Event management : an overview -- Chapter 1 : Event management -- Chapter 2 : The Event manager -- Chapter 3 : The Market for events and the event stakeholders -- Part I : Event planning : envision -- Chapter 4 : Creating the event vision -- Chapter 5 : The event concept -- Chapter 6 : Contingency planning -- Chapter 7 : Working on event budgets and timeline -- Chapter 8 : presenting the event plan -- Part II : Event coordination : executive -- Chapter 9 : The event team -- Chapter 10 : Event logistics -- Part III : Event control : evaluate -- Chapter 11 : The control function : monitoring work, time, and money -- Chapter 12 : The Event evaluation.
This book treats event management in depth and lets students and neophyte event managers experience the various stages and activities prio to, during, and after the holding of an event : a product launch, a seminar-workshop, an awards night, or a celebratory gathering, among others.
9789715848879
SPECIAL EVENTS -- MANAGEMENT -- HANDBOOKS, MANUALS, ETC
GT 340 .S25 2009
Event management : envision, execute, evaluate / Germaine Angelica Salvador - Quezon City, Philippines : C & E Publishing Inc., c2009 - xiii, 183 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Event management : an overview -- Chapter 1 : Event management -- Chapter 2 : The Event manager -- Chapter 3 : The Market for events and the event stakeholders -- Part I : Event planning : envision -- Chapter 4 : Creating the event vision -- Chapter 5 : The event concept -- Chapter 6 : Contingency planning -- Chapter 7 : Working on event budgets and timeline -- Chapter 8 : presenting the event plan -- Part II : Event coordination : executive -- Chapter 9 : The event team -- Chapter 10 : Event logistics -- Part III : Event control : evaluate -- Chapter 11 : The control function : monitoring work, time, and money -- Chapter 12 : The Event evaluation.
This book treats event management in depth and lets students and neophyte event managers experience the various stages and activities prio to, during, and after the holding of an event : a product launch, a seminar-workshop, an awards night, or a celebratory gathering, among others.
9789715848879
SPECIAL EVENTS -- MANAGEMENT -- HANDBOOKS, MANUALS, ETC
GT 340 .S25 2009